Post by huangshi715 on Feb 15, 2024 9:54:17 GMT
The best tech can have bugs, and A/A testing is a great place to start if you are skeptical of your data. Sophisticated And now for the #1 question that saw the greatest percentage of incorrect answers… Drum roll, please! 1. What do most marketers say is the biggest hurdle for creating a testing program? marketing-hurdle-1 53% of people got this wrong. So what do marketers report as the biggest hurdle to establishing a testing program? The correct answer Our State of Online Testing report showed that the two most common reasons for not testing were, “We plan to test it; it’s just not implemented yet” and “Not enough staff time.” Taken together, these stats suggest that marketers are not prioritizing their testing programs – accordingly, more marketers are have difficulty finding the time for staff to create .
Top-6 Many marketeres are fortunate enough to have solid testing Switzerland Email List procedures, resources and management buy-in. That said, we shouldn’t assume that everyone’s testing program is advanced – for many, CRO is still an afterthought. Whether it’s because they have other priorities or not enough man power, our report showed that many marketers who understand the importance of CRO aren’t able to test because they won’t make the time. Many marketers understand the importance of #CRO but don’t test because they don’t find the time. CLICK TO TWEET Testing is not a “one and done” solution.
It requires rigorous analysis and creativity spread across several different departments including marketing, design, IT, PR and others. BONUS TIP: Getting management to sign off on new staff or change around staff responsibilities is a catch-22 – management wants to see results before you have the resources to actually implement a test that inspires management buy-in. The best way to get around this hump is to pick a “low-hanging fruit” project, or pages with potential for a major lift. Landing page tests are one of the best examples because testing them can show concrete and easily reported conversion lifts. Testing technology is inexpensive and generally very easy to use.
Top-6 Many marketeres are fortunate enough to have solid testing Switzerland Email List procedures, resources and management buy-in. That said, we shouldn’t assume that everyone’s testing program is advanced – for many, CRO is still an afterthought. Whether it’s because they have other priorities or not enough man power, our report showed that many marketers who understand the importance of CRO aren’t able to test because they won’t make the time. Many marketers understand the importance of #CRO but don’t test because they don’t find the time. CLICK TO TWEET Testing is not a “one and done” solution.
It requires rigorous analysis and creativity spread across several different departments including marketing, design, IT, PR and others. BONUS TIP: Getting management to sign off on new staff or change around staff responsibilities is a catch-22 – management wants to see results before you have the resources to actually implement a test that inspires management buy-in. The best way to get around this hump is to pick a “low-hanging fruit” project, or pages with potential for a major lift. Landing page tests are one of the best examples because testing them can show concrete and easily reported conversion lifts. Testing technology is inexpensive and generally very easy to use.