Post by huangshi715 on Feb 15, 2024 9:01:59 GMT
Notice that they also specify the number of swipes in the file. Specifics will always give you a better response than generic messaging. Now the landing page: 560digital-marketer-landing-page This landing page is optimized for conversions in a few ways: Immediately, I see that I’m in the right place. Both the distinctive artwork and the keyword, swipe file, match the ad. The persuasive headline is benefits-oriented and uses a deck, or subtitle, to give more specifics about the offer. The specific numbers included in each of the bullets convince me that I’ll get high value from this download. Any doubts I may have are overcome by the elements of social proof.
Similar to the Single Grain landing page, I see no form embedded on the page. That Papua New Guinea Email List gives me the feeling that this may be free content (ungated), reducing friction to click on the CTA. Clicking the big, orange “Download Now” button reveals a pop up: 560digital-marketer-yes One addition here is the completion bar across the top of the popup. This communicates that “instant access” might not come in the very next step of the process. As predicted, the next step after filling out the form isn’t a thank you/download page: 560digital-thank-you-download While the headline promises a case study, this is actually a long-form sales page that ends with an offer: 560digital-marketer-optin The strategy, then, is to send Facebook fans to a landing page that offers a valuable piece of content.
Instead of a regular thank you/download page as we saw with Single Grain, you’re told that your free gift is on its way to your inbox and are then offered a related entry-level product for $7. Digital Marketer is leveraging the power of reciprocity here. As marketing campaigns go, this is a winner. Just under 2% of the Facebook users who see the ad click on it. Nearly half of those people also download the swipe file, yielding more than 23,000 leads in just over a month. Why does this campaign work? It speaks to a very specific pain point most marketers share (poor results from social media marketing). The offer’s copy pre-qualifies prospects: marketers who struggle with or are interested in social media marketing.
Similar to the Single Grain landing page, I see no form embedded on the page. That Papua New Guinea Email List gives me the feeling that this may be free content (ungated), reducing friction to click on the CTA. Clicking the big, orange “Download Now” button reveals a pop up: 560digital-marketer-yes One addition here is the completion bar across the top of the popup. This communicates that “instant access” might not come in the very next step of the process. As predicted, the next step after filling out the form isn’t a thank you/download page: 560digital-thank-you-download While the headline promises a case study, this is actually a long-form sales page that ends with an offer: 560digital-marketer-optin The strategy, then, is to send Facebook fans to a landing page that offers a valuable piece of content.
Instead of a regular thank you/download page as we saw with Single Grain, you’re told that your free gift is on its way to your inbox and are then offered a related entry-level product for $7. Digital Marketer is leveraging the power of reciprocity here. As marketing campaigns go, this is a winner. Just under 2% of the Facebook users who see the ad click on it. Nearly half of those people also download the swipe file, yielding more than 23,000 leads in just over a month. Why does this campaign work? It speaks to a very specific pain point most marketers share (poor results from social media marketing). The offer’s copy pre-qualifies prospects: marketers who struggle with or are interested in social media marketing.