Post by huangshi715 on Feb 15, 2024 8:02:31 GMT
One of the first things you learn as a marketer is how important it is to get to know your target customer. Understanding what makes your prospects tick allows you to create targeted offers that will resonate with them. But it doesn’t stop there. Every single landing page element has to be created with your “ideal customer” in mind. If you fail to do that – if your headlines are borrowed or your images generic – then you’ll wind up with a landing page that addresses everyone but appeals to no one. In our latest episode of Page Fights, regular judges Oli Gardner and Peep Laja and guest judge Michael Aagaard of ContentVerve tore apart 10 user-submitted landing pages for your benefit.
In the process, they identified several consequences of failing to keep Japan Email List your target customer top-of-mind. You can watch the full episode here: In the meantime, we’ve distilled the key takeaways so you can start applying the judges’ advice to your pages today. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind. 1. Does your image show your product in context? When you’re in a pinch, buying stock images for your landing pages may seem like a good idea, but it’s unlikely that they’ll resonate with your target audience in a meaningful way.
Although the judges liked the overall design of iTeleCenter’s landing page, Peep thought the stock image felt dated and failed to communicate any information or value. Your landing page’s hero shot should always show context of use To show give more context, Peep suggested using images of real people using your products and service. Showing context of use helps increase the clarity and persuasiveness of your offer. Similarly, Oli found that My Pension Choices’ hero shot conjured up thoughts of dry-cleaning and laundry more than customized pension planning – which hurt the page’s clarity: At a glance, this image doesn’t seem to have anything to do with pensions.
In the process, they identified several consequences of failing to keep Japan Email List your target customer top-of-mind. You can watch the full episode here: In the meantime, we’ve distilled the key takeaways so you can start applying the judges’ advice to your pages today. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind. 1. Does your image show your product in context? When you’re in a pinch, buying stock images for your landing pages may seem like a good idea, but it’s unlikely that they’ll resonate with your target audience in a meaningful way.
Although the judges liked the overall design of iTeleCenter’s landing page, Peep thought the stock image felt dated and failed to communicate any information or value. Your landing page’s hero shot should always show context of use To show give more context, Peep suggested using images of real people using your products and service. Showing context of use helps increase the clarity and persuasiveness of your offer. Similarly, Oli found that My Pension Choices’ hero shot conjured up thoughts of dry-cleaning and laundry more than customized pension planning – which hurt the page’s clarity: At a glance, this image doesn’t seem to have anything to do with pensions.