Post by huangshi715 on Feb 15, 2024 6:45:00 GMT
As a marketer, you need to show prospects that you understand them… and that you give a damn. A large part of that is providing them with a great user experience on your landing page. If you fail to do that – if you don’t align yourself with your prospects’ goals and make it easy for them to get what they want – then your conversions will suffer. In our latest episode of Page Fights, regular judges Oli Gardner and Peep Laja were joined by guest judge Noah Kagan of AppSumo to tear apart 10 user-submitted landing pages.
In the process, the judges identified tons of common mistakes that hurt Vietnam Email List user experience (and probably conversions, too). You can watch the full episode here: Or if you’re strapped for time but still want to know how to deliver an exceptional user experience, read on for the top four landing page optimization tactics they shared. 1. Don’t forget about your mobile users Noah reminded spectators that a lot of landing page traffic these days is mobile. Prospects are going to be interacting with your landing pages on all types of devices and in all types of environments.
If your landing page experience sucks on mobile, your prospects aren’t going to stick around. To quickly test how good your mobile experience is, Noah suggested opening your landing page on a desktop and shrinking the window down to the size of a mobile screen. When the judges ran this test for Above Average Grade Level’s landing page (below), they found that it doesn’t scale well to a mobile device. Check out the regular desktop view (left) versus the mobile version (right): combined-landing Above Average Grade Level’s landing page rendered fine on a desktop (left), but on the mobile version (right), many essential elements were cut out. Not only does this create a crappy user experience, but it cuts off some of the most essential elements on the page: the call to action, social proof and headline.
In the process, the judges identified tons of common mistakes that hurt Vietnam Email List user experience (and probably conversions, too). You can watch the full episode here: Or if you’re strapped for time but still want to know how to deliver an exceptional user experience, read on for the top four landing page optimization tactics they shared. 1. Don’t forget about your mobile users Noah reminded spectators that a lot of landing page traffic these days is mobile. Prospects are going to be interacting with your landing pages on all types of devices and in all types of environments.
If your landing page experience sucks on mobile, your prospects aren’t going to stick around. To quickly test how good your mobile experience is, Noah suggested opening your landing page on a desktop and shrinking the window down to the size of a mobile screen. When the judges ran this test for Above Average Grade Level’s landing page (below), they found that it doesn’t scale well to a mobile device. Check out the regular desktop view (left) versus the mobile version (right): combined-landing Above Average Grade Level’s landing page rendered fine on a desktop (left), but on the mobile version (right), many essential elements were cut out. Not only does this create a crappy user experience, but it cuts off some of the most essential elements on the page: the call to action, social proof and headline.