Post by huangshi715 on Feb 15, 2024 5:37:20 GMT
By building a valuable (and unconditional) relationship upfront, you’re more likely to recruit a loyal and lasting customer. 3. Monitor customers’ pain points Another approach to generating leads with social listening is to monitor industry terms or phrases that represent a pain point or problem you’re looking to solve. Breaz.io, a marketplace that connects web developers with the best opportunities in tech companies across Europe, tried their hand at this approach. The result? By monitoring the problem their potential customers are looking to solve (recruiting tech professionals), Breaz increased their lead response rate by 5x. social-listening-recruiting In this example, Eduard from Breaz to recruit a Java developer.
Front, a collaborative email client, recruited their first beta users with this approach as well. They created a list of keywords they thought people would use to talk/complain/ask about email clients on Twitter (i.e. tweets containing: “recommend + email + client”). After these keywords generated relevant tweets, they UAE Email List began reaching out. The result was an average of 15 new qualified beta subscribers per week. Other valuable “side effects” of this approach for Front included: Identifying influencers in their industry Detecting blogs and websites talking about their industry Discovering which articles resonated with their targeted users And all of these “side effects” were achieved in only 45 minutes per day.
Selecting terms to monitor with Google Trends When selecting which key terms for monitoring your customers’ pain points, give Google Trends a try. With Google Trends, internet phone solution Aircall recognized that old industry terms relating to VOIP phone systems were phasing out: social-listening-google-trends With Google Trends, Aircall saw a decline in searches for the older industry terms “voip phone” and “pbx.” Equipped with this information, they did a little keyword research and ended up tapping into an entirely different market: companies hiring employees across a variety of countries. These companies needed a solution for communicating internationally, and may not have thought about an online phone system.
Front, a collaborative email client, recruited their first beta users with this approach as well. They created a list of keywords they thought people would use to talk/complain/ask about email clients on Twitter (i.e. tweets containing: “recommend + email + client”). After these keywords generated relevant tweets, they UAE Email List began reaching out. The result was an average of 15 new qualified beta subscribers per week. Other valuable “side effects” of this approach for Front included: Identifying influencers in their industry Detecting blogs and websites talking about their industry Discovering which articles resonated with their targeted users And all of these “side effects” were achieved in only 45 minutes per day.
Selecting terms to monitor with Google Trends When selecting which key terms for monitoring your customers’ pain points, give Google Trends a try. With Google Trends, internet phone solution Aircall recognized that old industry terms relating to VOIP phone systems were phasing out: social-listening-google-trends With Google Trends, Aircall saw a decline in searches for the older industry terms “voip phone” and “pbx.” Equipped with this information, they did a little keyword research and ended up tapping into an entirely different market: companies hiring employees across a variety of countries. These companies needed a solution for communicating internationally, and may not have thought about an online phone system.